Playlist #2

As I said, here is my Playlist #2 for this week:

Thomas

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Why attend Fashion events?

Why? Yes why? Why is it important to be seen in a Fashion Event? There are two ways to think, the first one is if  "do you want to be known?" (And by "known" I am not thinking about known like Garance Doree is ...) or "Do you just want to be someone behind the scene?"

On the first wave, you got it, if you want to make connections, if you want to show your work or spread the word about what you are doing/writing/blogging, you have to attend Fashion events. You will never know who you can meet there, from a hand-shake to a glance at your style, it could be the one. So be ready with your business card in one hand and get the other one ready to shake her pears.

Really relevant - but typically what you see in a report ...
(But I do recommend this little lovely cafe named Fernandez & Wells)

I have been to London for the Fashion Week (-end, you can already see a post about it) and ludicrously you have a lot of people who are trying to get some Streetstyle pictures to be the next Scott Schurman or trying to be overdressed with the last trend on Tumblr like the fake-collar and the camo shirt and now the Homies jumper. Thanks lord there were some people who know how to be well-dressed and impressed others just with good cuts and the perfect match. As you know you can buy a lot of stuff from this event and sadly ... too many people were just there to get discounts on a lot of branded stuff even if it didn't match their style ( from the Alexander McQueen briefcase to Dolce & Gabbana ugly cuts (some shirts was horrible).

So for now it is time to book my ticket for the next one in June (I missed the one in February (and I will write another article about what I think of the current blogosphere AKA Shopping Window).


Cheers,

Thomas

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That's cool !

As I like introducing you new places where to shop, I came through a "new" e-shop, The Cools, which is a "social marketplace where you can discover and buy from independent brands, boutiques and sellers". In fact, it is not a common e-shop because the company is just a middle-man between the brand and the customer, they take around 12% of the sale, directly from the brand which avoid a lot of costs (avoiding poor payers) from the brand where the designer can then make more money of his business, the brand manage its own page so you can directly interact with them.

From the beginning The Cools was not that great, from June 2011, it was just a den for thousands brands, mostly different and far from making one identity. So from this January the company decided to create this identity, they washed away thousands brands to keep only a hundred relevant brands (to 300 from today) which are matching the new and re-defined identity of the shop. This new relief is aiming at new and original designer to give them the chance to be under the spotlights through a famous company. 

Comme j'aime bien vous présenter de nouveaux endroits où faire du shopping online (et à travers quelques sponsors (2) qui sont signalés, donc celui-là n'en est pas un), j'ai atterri sur The Cools qui est plutôt une plateforme sociale qu'être une boutique à l'état pure, où vous pouvez découvrir et acheter à des marques, boutiques et vendeurs indépendant. C'est une sorte d'interface entre le client et la marque, the Cools ne prend que 12% sur la vente et permet justement à ces petits indépendants de dépenser des grosses sommes dans la logistique (on évite les mauvais payeurs) et permet donc de faire plus de bénéfice. La marque gère sa page personnelle sur le site et on peut donc directement interagir avec eux.

Depuis le début The Cools n'était pas si bien, en fait depuis juin 2011 c'était juste une sorte de repaire pour des milliers de petites marques qui étaient toutes tellement différente que le site n'avait pas d'identité propre ou de direction. Alors depuis ce mois de janvier, ils ont fait le ménage et créés cette identité qui est importante à tout magasin, ils ont gardé seulement une centaine de marque (pour en arriver à 300 aujourd'hui) qui correspondent à cette nouvelle identité redéfinie. Cette relève en quelque sorte, vise les nouveaux créateurs/entreprises originaux afin de leur donner une chance d'être visible à travers un site internet connu.

Cheers,

Thomas

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From Montaigne to Shanghai

Just before my trip to China I got by mail the new advertisement for the last Miss Dior campaign and I had to say that the floral scent of this fragrance is just a wonderful pleasure to smell. It is one of my favourite fragrance for women. Why mixing a fragrance and the last collection by Dior? Have a look at that video and try to see the common point, this floral scent from the fragrance, you can feel the same from this collection, around Spring and Summer, colourful and light. 

To match with the collection I found the settings for the FW a bit more harmonious than the one in Shanghai, running the catwalk surrounding by bushes and trees was more in the scent of this collection. I wanted to share with you, as always, my four-favourites outfits from this season -

Cheers,

Thomas

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Playlist #1

As I said in an other post, music is always a great source of inspiration so I wanted to share with you my selection of this week :

Coucou, comme je vous l'ai déjà dit, la musique pour moi est toujours une grande source d'inspiration, c'est pourquoi je vous partage cette sélection de la semaine :











This is my top 5 of the week, do not hesitate to share your sounds with me as I am always craving for new sound. I'll try to keep it as a regular basis based on each Sunday.

C'est mon top 5 pour la semaine, n'hésitez pas à partager vos sons avec moi, j'adore en découvrir des nouveaux. J'essaierais de poster une playlist chaque dimanche.

Cheers,

Thomas

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